How to Reduce Your Blog Bounce Rate

In my previous post, "how to retarget loss traffic so as to regain audience and make more sales", I made a brief discussion on what I think bounce rate is. According to Google analytic, it is said to be the percentage of single-page visitors (A visitor that visits your blog page then bounces off immediately) to a blog.

Reduce high blog bounce rate

Reasons why visitors bounce off your page

Visitors don't just feel they have to come to your website and zoom off immediately. They came for something important and I am sure they have their reasons for taking the action they took. In my own view, these might be few of the causes why such occur

  • The visitor might find the website/blog difficult to use
  • The visitor might not find what s(he) is looking for

How can Bounce Rate be reduced?

From my own perspective, below are the listed solutions.

  1. Blog Loading Speed
  2. Easy Usability of the blog/design
  3. Great content 
  4. Internal linking to blog post 
  5. Mobile Friendly

Blog Loading Speed: Ohhhh yeah... This is really my first point. Imagine you are been referred to a blog and it took minute(s) to load, what will you do? Bounce off, I am sure. There are many blogs that have the contents your visitor is looking for.  It's a competitive market, you need to beat your competitors and that's why you need to work on blog loading speed so as to keep your traffic and in turn keep your blog alive. Here are few tips on how to improve your blog loading speed
  • Number of posts on the homepage should be reduced
  • 3rd party JavaScript, CSS and Links should be kept minimal
  • Images size should be reduced and well optimized
Easy Usability of the Blog/Design: After the loading speed has been passed, the next thing the visitor take notice of is how the blog looks like: the design, how complicated or simple but professional it is, how easy is it to navigate around your pages. These are what the visitors keep in mind the first time they visit a blog even before checking out the contents. Here are tips for easy usability of your blog by the visitors.
  • Get Professional designs from professional bloggers
  • Check to see if all navigation links are in good conditions (not broken)
Great Contents: After the Design test is now passed, the visitor then check what quality of contents you've got. Me talking about great content here does not only mean writing a unique content or randomly fixing keywords into blog posts but how it carries the reader along, how satisfying it is to the blog reader's mind. To write a great content,the reader should be kept in mind while the blog writer writes with his heart. The contents itself should give reasons to the visitor why he/she must stay to navigate around your blog for more interesting articles.
  • Be relaxed while writing a post: Write from your heart
  • Feel your Audience
Internal linking to Previous Posts: It is never professional to write a post without pointing to other one or two posts in your main post. Not linking makes the page itself looks stagnant. Linking to other blog posts make the visitors navigate your blog as soon as he/she finds the current post useful.
  • Re-edit old posts and create links to other posts from your blog
Mobile Friendly: Yes, your blog must be responsive. It is not new that most traffic comes from mobile phones. How will it be if your blog is not responsive enough to display clearly on mobile phones, then it will be a big blow on the blog owner's face. To avoid higher bounce rate, your blog/website needs to be more mobile friendly.

Now that I have written the golden tips on how to reduce your blog bounce rate, It is now left for you to implement it and see what outcome you get out of it.

Got questions to ask? Feel free to use the comment box
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How to Retarget Loss Traffic to Get More Audience and Sales.

Has this somehow occurred to your blog? A situation whereby an audience visits your blog through a link or recommendation and goes out directly without taking any further action or taking time to explore other pages of your blog. It is called "Bounce" in the Blogging Language. Since you know what bounce is, then, you can go quickly to check your bounce rate from your analytic platform.


Checking>>>>>>>>

Have you checked yours? Do you have a high or low bounce rate? If it's low then you are good but if it's high then you are having more single-page visitors than you think which is not good for your blog.
What can you do to recycle this spilling traffic? I bring to you "How to retarget loss traffic so as to regain the bounced traffic to get more leads".

There are several companies that offer the web traffic retargeting service but for this article, I will be laying emphasis on two: The PerfectAudience and the AdRoll

Must Read: Affiliate Marketing: An Alternative to Google Adsense

It's Question Time?

Reader: How does a Retargeting company work?
Orbas: After registering with these companies, a personal tag is created for you automatically which it is needed of you to install it on your blog or page. This serves as a tracking tag. The tracking tag kind of leave a cookie on the user's PC. As soon as the audience bounces off your page or blog to another, the retargeting system starts work by sending Ads to the current page or website the reader is.

Reader: Do the Ads just appear without creating them?
Orbas: No. The service is not a free system. Ads are created by the advertisers; budgets and audience are also set.

Reader: Do they offer free trial?
Orbas: Yes, they both offer free Trial Service. One of them offers 100$ worth free trial

Reader: What does retargeting works best for?
Orbas: It works best when you are promoting a product (Affiliate Marketing) and also for CPA/CPL offers.

You can visit and register with these two recommended retargeting companies

Now that I have written on how the retargeting system works, I hope you can think outside the box on how to make good and effective use of it to increase your audience and sales online.

Confused? Feel free to ask questions trough the comment box.

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DreamHost Hosting Promo Code: $45 Hosting Discount and 1 Free Domain

Earlier this year, I talked about getting a lot of goodies for my distinguished blog readers and today, I think I will be starting to fulfilling my promise. In the start of this year, I made a vow that "I will not only enjoy my success on my blogging journey but also hold my readers by hand to succeed" and that's why we both need to think outside the box for us to be successful in 2015. Now, to get the ball rolling, we need to know more about DreamHost and what type of services they render.

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Affiliate Marketing: An Alternative to Google Adsense

Google Adsense is no doubt one of the best contextual Ad Network for blogs when it comes to Quality of Ads, Easy Usability, and constant monthly income flow. It also provides easy payment solutions for its publishers which makes it one of the most used ad network. It is indeed a recommended means of monetization for all blogger blogs.

How to make money with Affiliate marketing

Though, the above reasons are best to my understanding why Google Adsense should be used to monetize blogs but do you know that to maintain your Google Adsense Account is another task? They are very strict when it comes to any act of fraudulent activities, thereby, publishers are strictly restricted by the content guidelines. You are NEVER allowed to post any type contents that are against the content guidelines or else you will be banned.

Since no one is perfect, mistake might occur which might lead to you being banned. What next if this happens? Does that mean the end of you making money online? No. You can still make things happen with your blog. There are several means you could use to monetize your blogs but for this article, I will be concentrating more on Affiliate Marketing.

Bloggers and internet marketers that are into online marketing know what Affiliate Marketing means and how lucrative it is. This to some bloggers is their main source of income. You'd never imagine how fat your bank account will be like if the affiliate program is run successfully. What are those Basic things you need to know about Affiliate Marketing?

What is Affiliate marketing?

My own simple definition, Affiliate Marketing is an online marketing system where you refer someone to an online product and the person buys through you or your recommendations and you earn commission on the purchased product afterwards. What(Amount) you earn depends on what type of products you are promoting and the volume of traffic flow to that (those) product(s) you are promoting.

Question Time?

Reader: How then do companies you are been registered to as an affiliate know you are directing traffic to their products and as well making sales?
Orbas: The companies do that by creating a unique tracking URL that has a specific ID for each publisher of its products. If a buyer buys through  your affiliate link, it is automatically registered to your name and commissions are earned out of it.

Reader: Can Adsense be used with Affiliate Programs?
Orbas: This has been one of the most searched query when it comes to Affiliate marketing and Google Adsense. The Good news is Yes. Both can be used together as long as Google Adsense Policies is not violated.

Reader: How do I promote the Products?
Orbas: Several means can be used to promote the affiliate products. Blogs can be used as a platform for the product promotion. Articles can be written on your blog with strategic injection of your affiliate link that talk extensively on the product you are promoting. Not only Blogs, but also direct advertising of your product (embedded with your affiliate link) with Ad Networks.
Out of those two mentioned, I recommend promoting on your blog
Reasons:
1. It is quite non-expensive as it is just like you updating your blog
2. Reoccurring sales: Unlike promoting with Ad networks where your products are run just for a limited time, the products are static on your blog page and as the readers keep visiting and finding your products interesting, they start ordering through your recommendations and you earn commissions out of it.

Reader: How do I get a product to promote?
Orbas: There are numerous ways to get a product to promote. First, I recommend you promote products that are relevant to your niche. OrbasPortal is logically in the "blogging" niche and it will be bad for me and the blog if irrelevant contents about non related products are being talked about. To get a product to promote, remember Google is your friend, you can make a search with keywords like "Affiliates + Product".

Reader: How much can I earn with Affiliate Marketing
Orbas: What you earn depends on what product you are promoting and as well the volume of traffic you are pointing to the product. Let's take for instance, you are into a promotion that earns you $30 per sale and you pointing traffic of 100 volume to the product. Luckily, 60% of the traffic make successful purchases, you can imagine how much you just earned: 60 x $30. That"s how it works.

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Can you see you can now make a living without Google Adsense on your blog? I hope this guide at least will make you understand the basics about affiliate marketing. Confused? Ask questions through the comment box and I will be glad to help
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