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How to Retarget Loss Traffic to Get More Audience and Sales.

Has this somehow occurred to your blog? A situation whereby an audience visits your blog through a link or recommendation and goes out directly without taking any further action or taking time to explore other pages of your blog. It is called "Bounce" in the Blogging Language. Since you know what bounce is, then, you can go quickly to check your bounce rate from your analytic platform.


Have you checked yours? Do you have a high or low bounce rate? If it's low then you are good but if it's high then you are having more single-page visitors than you think which is not good for your blog.
What can you do to recycle this spilling traffic? I bring to you "How to retarget loss traffic so as to regain the bounced traffic to get more leads".

There are several companies that offer the web traffic retargeting service but for this article, I will be laying emphasis on two: The PerfectAudience and the AdRoll

Must Read: Affiliate Marketing: An Alternative to Google Adsense

It's Question Time?

Reader: How does a Retargeting company work?
Orbas: After registering with these companies, a personal tag is created for you automatically which it is needed of you to install it on your blog or page. This serves as a tracking tag. The tracking tag kind of leave a cookie on the user's PC. As soon as the audience bounces off your page or blog to another, the retargeting system starts work by sending Ads to the current page or website the reader is.

Reader: Do the Ads just appear without creating them?
Orbas: No. The service is not a free system. Ads are created by the advertisers; budgets and audience are also set.

Reader: Do they offer free trial?
Orbas: Yes, they both offer free Trial Service. One of them offers 100$ worth free trial

Reader: What does retargeting works best for?
Orbas: It works best when you are promoting a product (Affiliate Marketing) and also for CPA/CPL offers.

You can visit and register with these two recommended retargeting companies

Now that I have written on how the retargeting system works, I hope you can think outside the box on how to make good and effective use of it to increase your audience and sales online.

Confused? Feel free to ask questions trough the comment box.

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